The UFC has named the ALH Group as its 'official home of UFC' in Australia on new multi-year deal. The partnership establishes each of ALH Groups venues with a premium viewing experience for fans to enjoy all the action.

Under the agreement a digital venue locator will allow fans to find their closest ALH venue. Other promotional activities will include UFC athlete appearances and viewing experiences of the global brand, proving it really is ‘Better at the Pub’

ALH Group CEO Bruce Jnr Mathieson said: “We are excited to form this partnership with the UFC. We are committed to the growth and interest in the sport and look forward to making every event live and free throughout our network of hotels in Australia”

UFC Senior Vice President, Global Partnerships, Paul Asencio said. “Grabbing your mates and heading to your favourite local is a brilliant way to enjoy UFC. We look forward to delivering the best possible viewing experiences for our fans in Australia with this collaboration, as we continue to grow the sport of mixed martial arts with the support of strong partners.”

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